Roblox Bringing Generative AI To Gaming Universe

And we’ll see the [experiences] that are created by developers become more rich and dynamic. We may ultimately even see experiences that are dynamically personalized for each individual player. So it’s really early, but we think it’s a really exciting frontier for 3D creation. By Jay Peters, a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

It’ll also likely accelerate the process of creating new experiences in Roblox. “There’s actually going to be a really fascinating interplay between our creator community today, generating more and more assets, more and more ideas that can help you compose these things more quickly,” added Lim. “So, all of a sudden we’ve created the ability for all the creators and experiences to have calling cards all over them, that you could use to create this web of supply chain and demand.” Microsoft was the first to harness the latest generation of AI for coding, through a deal with OpenAI, which has adapted a general purpose language technology called GPT to power a code generator called Codex. Microsoft enhanced the Codex’s coding abilities by feeding it more data from GitHub, a popular repository for software development, and has made it available through its Visual Studio programming application.

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As a result, the first wave of AIGC platforms will likely be built flexibly, as the infrastructure layer changes over time (see below). Second, initial tools will also likely be built as evolutions or optimizations of existing toolsets and UI. Incumbents like Roblox are incentivized to streamline rather than completely transform its existing creation pipeline, and startups may choose to take the path of least resistance rather than teaching new development paradigms to creators. Under the hood, Roblox and Minecraft are very different products and they took very different paths to grow. Both, however, are rooted in the history of video game mods – dating back to the community of hackers that just wanted to bring their own ideas to life in the games they loved.

Unsurprisingly, global video entertainment has already seen a wealth of change in 2023. Roblox, the popular online gaming platform, is reportedly testing a new tool that utilizes artificial intelligence (AI) to create and modify in-game objects. The tool allows anyone to create buildings, terrain, avatars, and modify their appearance and behavior by typing in natural language rather than complex coding. This new technology, dubbed generative AI, has garnered significant attention and investment in the past year for its ability to produce aesthetically pleasing images and seemingly coherent text when given a short prompt. Roblox, an online gaming platform that enables users to create and play games constructed by other players, has become increasingly popular in recent years.

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Its current experiments hint at a future “metaverse” where amateur creators can turn any idea into 3D reality using just words. We think for developers, this is going to accelerate quality up and down the stack. …We will see people who before didn’t expect to be creators making immersive Yakov Livshits 3D experiences. And we’ll see the ones that are created by developers become more rich and dynamic. So it’s really early, but we think it’s a really exciting frontier for 3D creation. On top of that, purchases on the Creator Marketplace will be made in US dollars instead of Robux.

Roblox’s vision for the future is one where creators, regardless of their experience level, can freely express their ideas and bring them to life. By providing a wide array of AI-powered tools, the platform aims to liberate creators from mundane tasks, allowing them to focus on innovation and refinement. At the recent Roblox Developers Conference (RDC), the company introduced a suite of new tools designed to integrate generative AI directly into Roblox Studio.

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Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

While fiction, it exemplifies Roblox’s pursuit of no-code creation powered by AI. Training and inference costs are net new expenses that many companies will soon have to incorporate into product pricing. That cost impact may be lower if they deploy their own models and don’t have to pay a third party for access. “And we see that on Roblox already as being what separates a successful experience from a less successful experience, and we think that will just accelerate it.” “Everything we’re doing with generative [AI], we’re using an opt-in model for with creators,” Sturman says.

• We spoke with the head of Roblox Studio Stefano Corazza at the time about his vision for the future of Roblox with such technology.
• Roblox showed off its vision for the combination of user-generated content and generative AI.
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• We’ve mentioned that we’re building our own model internally and running our own inference on voice, safety, internally on search—we’re live—and we have a lot of 3D generative coming as we move to creation everywhere and our avatar project.

Roblox now has a text-to-material tool generating materials from text descriptions. It also offers text-to-code to convert natural language into executable game code. While limited now, they represent building blocks for the Westworld-esque vision showcased by Baszucki.

The AIGC era will empower millions of people to make their first game and this new generation of game developers will unleash a wave of game design creativity that will change the games industry forever. Roblox CEO David Baszucki revealed a vision for AI-generated 3D design tools resembling sci-fi show Westworld. If realized, it would allow easy no-code avatar and asset creation through natural language text prompts. We think experiences, for example, a fashion design experience is going to migrate all the way from using a virtual sewing machine and scissors to purely based text prompts. And ultimately, we’ll enter an age on Roblox where anyone can make their avatar or clothing 100% through text prompts.

Baszucki said the company is approaching five billion monthly interaction hours on the platform. That turns out to be a lot of potential training data for AI models, and also a lot of potential generative AI inference cost. Unity believes it’s found a solution with Barracuda – a package that allows game developers to run neural networks (also known as machine learning) on the Unity Game Engine. Where it gets interesting is that Barracuda runs on all Unity supported platforms, which includes desktop, mobile and consoles. And because it can run locally on any of these devices, without the need to maintain servers, it doesn’t cost anything.

Roblox Bringing Generative AI To Gaming Universe

There is clearly still a huge amount of work that needs to be done to scale the use of generative AI within gaming. But with advances in the technology happening in weeks, I think it’s safe to assume that generative AI in gaming will look different by the end of this year to how it looks now. So many of the conversations around generative AI are accompanied by anxiety and concern for the future of humans in game development. Perhaps one of the most high-profile stories has been Getty Images accusing Stable Diffusion of taking around 12 million images from its photo database “without permission … Corazza said in his GDC talk, “we’re seeing a new generation of generative AI creating amazing results.

And because the passionate enthusiasts do not rely on music as an income source, they spend more money on music making than the career seekers. A creator’s revenue potential for the music business is becoming what they will spend, not what they will earn. But the learning process will be a bit less frustrating, encouraging more people to give music a shot.

Another fact that I stumbled upon is just how expensive generative AI tools can be. CNBC published a fascinating interview with Nick Walton CEO of a startup called Latitude which created an AI Dungeon game that lets players use AI to “create fantastical tales based on their prompts”. As the game became more popular however Latitude faced a problem – “the more people played AI Dungeon, the bigger the bill Latitude has to pay OpenAI”.